| gather
in the summer of 2025 we launched .gather foods, an entirely new brand name, iD and website for Hellenic Olives, an established, independent food merchant, in its 25th year. they source, broker and trade fine foods from the Mediterranean and beyond through a network of growers, producers and hauliers.
our brief allowed us to evolve every aspect of the identity. we started by distilling the essence of the brand, which is founded on integrity and trust. we wished to communicate the honest, approachable, rooted and real soul of the business that imports food from across the globe.
.brandologie deliverables › brand name, tag line, brand iD {logo, font, colour palette, marks}, content creation, graphics {illustrations + infographics} website {design, UX, wireframing, key message distillation, all copy writing, graphics}, business cards, invoices.
tone › modern, bold, rooted.
we relished the chance to rename the business, previously known as Hellenic Olives {est. in Greece in 2004 as an olive exporter that relocated to the UK and began exporting goods, from all over Europe + beyond}.
it was our ambition to seek a name that was meaningful and communicated the brand without the need for a strap line that immediately represented the core import market of olives, peppers, pickles and tomatoes.
brand iD › it’s expressive, modern, bold + without fuss. there’s simplicity and honesty with glimpses of gathering of produce + people.
the colours echo the freshness of the produce and evoke the feelings from an established, authentic, gourmet food store. the images show the delicious, ripe, abundant food from the land + grower. the photography style is simple, open and welcoming and the illustrations + infographics are informative.
website › to showcase the brokering and trading business, that connects global growers with the seamless supply routes into The UK, USA, and beyond, one pallet at a time. the remit included all design, content creation, imagery, creation of graphics and infographics.