| clock house farm
in the summer of 2021 we were invited by @foxredmedia to pitch for the chance to create a brand iD for Clock House Farm - a fabulously progressive family run fruit grower. we were pleased as punch to represent Rob, Oli and the team of growers and pickers who, from their farm nestled in the garden of England, supply national major multiples and retailers with the highest quality fruit.
we set out to create an iD that carefully captured the fresh purity of the fruit exploring routes with different characteristics: Family Heritage, Timeless Contemporary, Artisan Refined and the winner Modern Enlightened. it’s spirit is sunny and positive, the iD is clean, bold and grounded with a simplicity that enables it to shine from punnets stacked in supermarket to road side livery.
the iD is made up of a trio of components — CLOCK HOUSE FARM is framed with a simple illustration in abstract, joyful colours to represent all the fruits grown at the farm and it’s anchored with EST. 1903. the lead colour is ink green chosen for its verdant, natural properties.
brandologie deliverables › brand iD creation for application new website, key account presentations, in store fruit punnets and outer boxes, work force uniforms, farm road side signage and lorries + so much more.
identity › clean, bold, positive
