| atelier st julien
an enquiry from France lead us on an amazing journey into a world of hand-made natural body care products that we delighted in exploring. we were commissioned to create a brand iD + e-commerce website for our client who’s nurtured + grown her business from her home workshop using good, pure, simple ingredients that are naturally as kind to the skin as they are to our planet.
capturing the honesty + purity of the Atelier St Julien product collection + reflecting that in the iD guided our work. we explored routes that were all united with an honest, clean and simple, botanical foundation that had polish + refinement. we created concepts that investigated characteristics and flair to give stand-out in the market place and presented Intentional Living, Botanical Breeze, Timeless Apothecary and La Laboratoire. our development focussed on a harmonious, balanced + minimal iD that has the capacity to grow with the product assortments + ranges. we worked to create a full brand iD with logo, marks, patterns, palette + fonts.
next we consulted on product packaging + descriptors, we designed + created the e-commerce website, design + content creation plus guided on photography direction. we defined the social media strategy + now work on an ongoing consulting for design + planning.
brandologie deliverables › visual identity. brand collateral + materials. e-commerce web design + content. social media strategy. packaging printed material. on-going consulting.
identity › harmonious, balanced + minimal.
A good friend had recommended Brandologie to assist me with my brand development and taking bodycare products to market. The Brandologie girls managed to get to the heart of what I was trying to achieve and reflect it back to me even better than I had envisioned in my head. It can be a long process developing an identity and despite the twists and turns they were unbelievably patient with me + my ideas and questions. I’ve found it incredibly helpful to have them there to review ideas / images / content as I keep progressing through this journey, and they only ever have positive constructive things to say. I’m very happy with the outcome of the identity and the website and want to thank them for always being there as a support and guidance… nothing ever seems to be too much trouble for them!
Thank you Myf + Olivia for turning a pipedream into reality!
VIRGINIA
